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Our Process

Our SEO experts team follow a properly planned strategy which would then be used to implement various other steps required to attain top rankings and would help your website to maximize its performance in search engines. Our process and strategy will vary from each industry and specialization area depending upon your nature of your business.

SEO Approach

Website Analysis.
This steps comprises of Website review, Competitor analysis, Current site positioning.  The initial analysis serves as a benchmark and used to track the progress as we proceed in our SEO process. This step involve the in depth analysis of our site which we are going to optimize for search engine. We will check the current site positioning in the SERPS, its search engine friendliness and the current traffic our site is gaining.
Client Requirements.
  1. These steps involve the understanding of the client requirements before starting any SEO work.

  2. This step comprises of reason for SEO, Clients expectations and goal settings. In this step we will identify the purpose behind the SEO being done for the site.  The client expectations could be like: to increase traffic, high search engine ranking, increase business, increase popularity. Once we came to know about the client expectation then we can work accordingly.
Keyword Research
This step involves the Initial keyword listing, Keyword list expansion, finalizing the keyword list. Search engine drive traffic to your website if you will achieve the top ranking for your targeted keywords.
Content Writing (Provided by Client)
These steps involve the content writing process after the keyword research process. Search engine spiders consider the content as an important for ranking a webpage or to the whole website.
Website Optimization process (On page Optimization)
  1. Developing a Search Engine Friendly website is an essential part of on-page optimization. It Involve new Navigation Plan, HTML Code optimization, Removal of unnecessary Flash and JavaScript, On-page updates like Title Tags, Meta Tags, Internal Links, Headings, Images and ALT Tags Addition of Site Map.

  2. Website Optimization step involves a number of sub-steps and processes which are carried out on the website pages to make them Search Engine Friendly. We propose and implement a new navigation structure for the website if there are problems with the existing website navigation plan which can cause problems with the Search Engines. Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta Description Tags are added to the website pages. Internal linking of the website is improved and heading tags and ALT Tags are added to the web pages. On-page optimization is carried out to make the website Search Engine Friendly and easy to navigate by the search engine spiders.
Site Architecture and Link Structure
Once you have determined the keywords you need to target (long term and short term) you want to make sure that you organize your site so that you have specific pages, content and links to target each of these terms.
Website Submission ( Off page Optimization)
Anchor Text creation Submission to Web Directories Search Engine Submission. The submission process allows the website to be submitted to some of the most prominent search engines and directories on the Internet. Submission to these directories and search engines allows quick indexing of the website and its pages.
Link Building
Finding quality link partner, contacting to them, replacing dead links. Links can also help drive traffic to your website from other web pages on the Internet. Finding quality link partners Contacting link partners replacing old or removed links. Link Building is the most important step in off-site optimization of a website. Finding quality link partners for a website can be a tedious and time consuming task. We hand pick quality sites and contact them to finalize the link deal using appropriate anchor texts in the incoming links.
Reporting
Comprises the information which we have to inform to the client about our work progress. Reporting allows us to show our progress to the client on a regular basis. Keyword Ranking Reports Website Traffic Reports Link Popularity Reports Targets and Goals Achievement
The implementation of the appropriate mix of SEO strategies and techniques for the success of the website, some of the key components of an effective website optimization plan include:
Research-based Keyword Selection
Keywords hold the key to the effectiveness of your website. Your website needs proper usage of the appropriate keywords which are both relevant to your business and describe it the best. One needs to conduct thorough research for finding out the right keywords. One can also use some of the paid keyword search tools online. There are few keyword programs like Word tracker which help search engine analysts to determine the effective keywords for your site.
Selection of Key Phrases
we also need to lay impetus on the implementation of key phrases instead of single-word keywords. Key phrases are more searchable items on search engines than a keyword or a group of keywords. They also help in easy search and crawling by the search engines.
Double Check Relevancy
Relevancy is other key component of an effective website SEO roadmap. One needs to double check relevancy for targeted keywords inserted into the content, added in Meta Tags or the ones used in Off-page optimization. Apart from keywords, one also needs to check the relevancy of the website content to that of the keywords to that of the link anchor text. Hence, it’s more like a long inter-relevancy of the different SEO components on a website.
 
 
Our Team

Our Team

SMI Team provides web development and SEO marketing services that are professional and effective.
Our Team

Our Process

SMI Team provides web development and SEO marketing services that are professional and effective.
Search Marketing Inc
Search Marketing Inc
 

Our Portfolio - The stuffs what we did

Portfolio
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Portfolio
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About Us

At Search Marketing Inc, we believe that knowledge enables businesses to make the right decisions, whether that means taking SEO and PPC in-house, or utilizing an agency, knowledge is the key. Contact us now and put your SEO, PPC or social media strategy on the right track!

Search Marketing Inc is a search engine optimization firm located in Bangalore, India and expanding our wings in Middle East also. The team of our internet marketing firm was officially formed in June, 2008.

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